Portfolio

Highlights of design and development projects I've been involved in over the years.

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Plusnet

A/B Testing and MVT

One of my responsibilties at Plusnet was to build A/B and multivariant tests using Adobe Target. These allowed me to test new sales page designs against existing ones by seeing how conversion is influenced.

This specific example shows a test where I compared the existing broadband packages page against a new streamlined full width variant over a 30 day period. Once this was over, metrics within Adobe Target and Google Analytics showed that the new variant succeeded in improving conversion. It was subsquently rolled out in a later sprint.

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Plusnet

Brand Toolkit

Brand Toolkit is an internal website built on Wordpress which gives Plusnet creatives and stakeholders easy access to brand assets.

It started out as a small side project of mine intended for use within the web dev team, but grew in scope and is now used by creatives and brand stakeholders in departments across Plusnet.